Webinars are a cost-effective, credibility-boosting tool to grow your email and prospect list. Not only do they give you a vehicle to showcase your knowledge and share your best content, but most importantly hosting regular webinars for prospects and clients establishes you as an authority in your field They key to a great webinar is [...]
More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness. Some brands have organized product sharing campaigns, while others leave the athletes to organically post at will. Top athletes, in all industries from rock climbing to surfers are gaining significant sponsorships and [...]
Delivering best customer experience is a critical objective of every customer-centric business. Customer support and service departments play a phenomenal role in delivering such great customer experience after the initial transaction. However, seldom these departments are used to identify brand advocates that can root for the brand after they received great customer service and support. [...]
Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9 billion spent in 2012 according to The Custom Content Council – companies are looking for new and creative ways to maximize content to drive revenues. One of the most [...]
As marketers we all know how difficult it is to delight our customers. Harder still is getting the customer to say something good about our brand. However, when the customer gives positive feedback in a public setting like social media, what are we doing as marketers to take advantage of it? So far very little. [...]
The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’ provides a great visual (for us nature-lovers) for the frequent misses of some of the best marketing material available – your fans. The idea is this – fans of your brand [...]
At ReadyPulse, we extensively use ActiveMQ for our messaging backbone. Everyday, millions of messages flow through the ActiveMQ brokers across multiple topics and queues. Hence it is super important to monitor them for two main reasons – 1. Brokers in unhealthy state can have a disastrous impact across all services and processes since messages will stop [...]
O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013. The case study revolves around a common problem for brands and retailers – how to get reviews and buzz on a brand new product page. ReadyPulse worked with O’Neill to integrate with their product catalog to have products [...]
Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world. Many sponges and gems later, I truly believe I recently witnessed one of the most profound and effective tools: our rockstar customers selling for us. I was privileged enough [...]
In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. One of ReadyPulse’s customers has documented their initial forays and failures in Facebook Commerce. All of which begs two questions – what is wrong and what should be done? Let’s look [...]
Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, this is as close as you can get to winning a championship on the field. [...]
Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years. I work in the intensive care unit and the number one complaint of every patient that I’ve ever taken care of is [...]
