Tag Archives: brand advocacy

Interview with Bryan Srabian – San Francisco Giants – Social Engagement & Advocacy

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Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, … Continue reading

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Interview with Selena Srabian on Annie + Isabel – Social Engagement and Advocacy

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Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years. I work in the intensive care unit … Continue reading

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Identify, Encourage and Thank Your Advocates

Whether we like it or not, the marketing realm is always changing. What works today is not a sure bet for tomorrow. The only consistent we as marketers can count on are our advocates. The internet has made selling, buying, … Continue reading

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Posted in Brand Advocacy, word of mouth marketing | Tagged , , , | Leave a comment

Key Takeaways from the Webinar: Winning the Customer Ecosystem by Playing the Social Game

Dr.  Nicholas Vitalari, co-author of the Elastic Enterprise, and Dennis O’Malley, CEO of ReadyPulse (readypulse.com), discussed rules of the social game, best practices, and success stories of companies such as Starbucks, Amazon, Nike and Metal Mulisha. Understanding your customer ecosystem … Continue reading

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Key Takeaways from Inbound Marketing Summit San Francisco

What a congruous name for a digital conference with social marketing highlights! A room full of digital marketing experts who tried to figure out how to integrate customer data across different platforms and create valuable customer experience in the just … Continue reading

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Posted in Brand Advocacy, Social Media Marketing | Tagged , , | Leave a comment

Do You Know Your Brand Advocates?

With more and more people relying on word of mouth referrals and recommendations from friends to make purchasing decisions, it is more than ever to have advocates that are helping your brand. Every marketer is interested in having those advocates, … Continue reading

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Posted in Brand Advocacy, Facebook Marketing, Social Media Marketing | Tagged , , , | Leave a comment