Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9 billion spent in 2012 according to The Custom Content Council – companies are looking for new and creative ways to maximize content to drive revenues. One of the most [...]
The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’ provides a great visual (for us nature-lovers) for the frequent misses of some of the best marketing material available – your fans. The idea is this – fans of your brand [...]
Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, this is as close as you can get to winning a championship on the field. [...]
A Social Valentine’s Day – 4 Campaigns for your success on Valentine’s Day Chocolate, roses, hearts, and a fancy dinner – isn’t that what usually comes to mind on Valentine’s Day? While we may be slightly obsessed with Social Media and Digital Marketing, we’re looking at Valentine’s Day through a much different lens (after we’ve [...]
Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?! As someone who’s job description dips into Marketing, Social Media, PR, and then some, this fact sometimes leaves me scratching my head as to how to best leverage these Marketing gems that are available [...]
Whether we like it or not, the marketing realm is always changing. What works today is not a sure bet for tomorrow. The only consistent we as marketers can count on are our advocates. The internet has made selling, buying, recommending, reviewing, and marketing easier in so many ways, but with our growing audiences, it [...]
2012 flew by. Lots changed. Having a close up view working with progressive and successful brands and retailers over the year, here are some thoughts on what we are gearing up for during 2013. We would love to hear your thoughts – where do you agree? Disagree? What did we miss? Our 2013 predictions are [...]
It is no secret that the primary goal of all offline events is to drive attendance. After all, even for a not-for-profit association, these events play a big role in next year’s budget. Nonetheless, a close second objective should be to drive online engagement. Going into a seminar or marketing conference, you are sure to [...]
