More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness. Some brands have organized product sharing campaigns, while others leave the athletes to organically post at will. Top athletes, in all industries from rock climbing to surfers are gaining significant sponsorships and [...]
In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. One of ReadyPulse’s customers has documented their initial forays and failures in Facebook Commerce. All of which begs two questions – what is wrong and what should be done? Let’s look [...]
In a recent WSJ article – “Stores Hunt for Tech” The CEO of HSN is quoted “For any retailer today, you have to think of your connection with customers,” said Ms. Grossman. “How are you going to differentiate yourself in today’s world and how are you going to create an element of excitement?” The National Retail [...]
