We are very excited to announce the availability of Instagram promotions. As Instagram’s popularity continues to grow, brands and retailers are eager to take advantage of Instagram to reach to their target audience. In its recent report Pew Research highlighted the recent trend of teens spending more time on Instagram and Twitter and away from [...]
Every morning while fulfilling my caffeine and Instagram fix, I look forward to the daily posts from one of the 273 people/brands that I follow on Instagram more so than the others – the San Francisco Giants. Whether it be showing off embarrassing baby pictures of the players, highlighting San Francisco’s freaky fans, or capturing [...]
Delivering best customer experience is a critical objective of every customer-centric business. Customer support and service departments play a phenomenal role in delivering such great customer experience after the initial transaction. However, seldom these departments are used to identify brand advocates that can root for the brand after they received great customer service and support. [...]
Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9 billion spent in 2012 according to The Custom Content Council – companies are looking for new and creative ways to maximize content to drive revenues. One of the most [...]
The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’ provides a great visual (for us nature-lovers) for the frequent misses of some of the best marketing material available – your fans. The idea is this – fans of your brand [...]
Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, this is as close as you can get to winning a championship on the field. [...]
Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years. I work in the intensive care unit and the number one complaint of every patient that I’ve ever taken care of is [...]
A Social Valentine’s Day – 4 Campaigns for your success on Valentine’s Day Chocolate, roses, hearts, and a fancy dinner – isn’t that what usually comes to mind on Valentine’s Day? While we may be slightly obsessed with Social Media and Digital Marketing, we’re looking at Valentine’s Day through a much different lens (after we’ve [...]
Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?! As someone who’s job description dips into Marketing, Social Media, PR, and then some, this fact sometimes leaves me scratching my head as to how to best leverage these Marketing gems that are available [...]
Facebook’s announcement of the Graph Search is a much bigger deal for business Facebook pages than the migration from ‘tabs’ to ‘Timeline’.. Here are some initial thoughts on what this means for your corporate brand page and what Facebook is liking trying to get done. Search Ability Potential Impact for You Facebook Logic Photos A user [...]
2012 flew by. Lots changed. Having a close up view working with progressive and successful brands and retailers over the year, here are some thoughts on what we are gearing up for during 2013. We would love to hear your thoughts – where do you agree? Disagree? What did we miss? Our 2013 predictions are [...]
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Katie Sobel, Director of Marketing Communications, Plum Organics, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 16, 2012. Third party studies have found that brands have about an average engagement rate on Facebook of around 1%. We don’t necessarily think that this tells [...]
