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Archive | Social Media Expert Series

Interview with Katie Sobel, Plum Organics on Social Engagement and Advocacy

ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Katie Sobel, Director of Marketing Communications, Plum Organics, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 16, 2012. Third party studies have found that brands have about an average engagement rate on Facebook of around 1%. We don’t necessarily think that this tells [...]

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Interview with Keith Van Gels, Total Hockey on Social Engagement and Advocacy

ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Keith Van Gels, Brand/Social Media Coordinator, Total Hockey, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 14, 2012. Third party studies have found that brands have about an average engagement rate on Facebook of around 1%. We don’t necessarily think that this tells [...]

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Melissa Kovocevic, Founder, CommPlan Consulting

Customer Experience Hub, Social Media ROI and other Social Media predictions for 2012

As part of our Social Media Expert series, we spoke to Melissa Kovacevic, Founder of CommPlan Consulting (www.mkcallcenterimprovement.com).  Melissa is a recognized expert in customer service and customer experience strategies and social media.  You can reach Melissa via Twitter (@MKCallConsult). She brought up the following points during our discussion.   You can watch the video [...]

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Find what your audience like to do for fun to get better engagement – Interview with Corinne Cavanaugh

Here is the second interview in our Social Media Expert series. This time, we are excited to bring you Corinne Cavanaugh, CEO and Founder of Free Seattle Socially, a boutique social marketing agency based in Seattle.  I spoke to her today on a variety of topics including how customers should think about utilizing social media [...]

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