If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you are selling large number of products and/or products that are visual (e.g., jewlery and fashion clothing). Depending on the brand loyalty you have built up [...]
Webinars are a cost-effective, credibility-boosting tool to grow your email and prospect list. Not only do they give you a vehicle to showcase your knowledge and share your best content, but most importantly hosting regular webinars for prospects and clients establishes you as an authority in your field They key to a great webinar is [...]
Delivering best customer experience is a critical objective of every customer-centric business. Customer support and service departments play a phenomenal role in delivering such great customer experience after the initial transaction. However, seldom these departments are used to identify brand advocates that can root for the brand after they received great customer service and support. [...]
Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9 billion spent in 2012 according to The Custom Content Council – companies are looking for new and creative ways to maximize content to drive revenues. One of the most [...]
As marketers we all know how difficult it is to delight our customers. Harder still is getting the customer to say something good about our brand. However, when the customer gives positive feedback in a public setting like social media, what are we doing as marketers to take advantage of it? So far very little. [...]
Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world. Many sponges and gems later, I truly believe I recently witnessed one of the most profound and effective tools: our rockstar customers selling for us. I was privileged enough [...]
Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, this is as close as you can get to winning a championship on the field. [...]
Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years. I work in the intensive care unit and the number one complaint of every patient that I’ve ever taken care of is [...]
Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building. When I worked at PeopleSoft several years ago, I was looking for ways to create communities online – this is when it was still an emerging technology – so it was relatively [...]
Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?! As someone who’s job description dips into Marketing, Social Media, PR, and then some, this fact sometimes leaves me scratching my head as to how to best leverage these Marketing gems that are available [...]
Facebook’s announcement of the Graph Search is a much bigger deal for business Facebook pages than the migration from ‘tabs’ to ‘Timeline’.. Here are some initial thoughts on what this means for your corporate brand page and what Facebook is liking trying to get done. Search Ability Potential Impact for You Facebook Logic Photos A user [...]
This was originally posted here http://allthings.womma.org/2012/10/17/visualizing-word-of-mouth-marketing-a-picture-really-is-worth-a-thousand-words/ What’s captured your attention lately using social media? Chances are it was something visual: an image, a meme, a video snippet, or even an infographic. A recent study by ROI Research finds that 44% of respondents are more likely to engage with brands if they post pictures than any other [...]
