We are very excited to announce the availability of Instagram promotions. As Instagram’s popularity continues to grow, brands and retailers are eager to take advantage of Instagram to reach to their target audience. In its recent report Pew Research highlighted the recent trend of teens spending more time on Instagram and Twitter and away from [...]
Are you attending IRCE in Chicago? We are excited to give away a GoPro Hero3 Camera as part of our Instagram promotions, powered by ReadyPulse. All you have to do is to stop by the ReadyPulse booth (#211) and take a picture, and send it on Instagram with a hashtag #irce211. We will pick a [...]
If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you are selling large number of products and/or products that are visual (e.g., jewlery and fashion clothing). Depending on the brand loyalty you have built up [...]
Delivering best customer experience is a critical objective of every customer-centric business. Customer support and service departments play a phenomenal role in delivering such great customer experience after the initial transaction. However, seldom these departments are used to identify brand advocates that can root for the brand after they received great customer service and support. [...]
Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9 billion spent in 2012 according to The Custom Content Council – companies are looking for new and creative ways to maximize content to drive revenues. One of the most [...]
As marketers we all know how difficult it is to delight our customers. Harder still is getting the customer to say something good about our brand. However, when the customer gives positive feedback in a public setting like social media, what are we doing as marketers to take advantage of it? So far very little. [...]
2012 flew by. Lots changed. Having a close up view working with progressive and successful brands and retailers over the year, here are some thoughts on what we are gearing up for during 2013. We would love to hear your thoughts – where do you agree? Disagree? What did we miss? Our 2013 predictions are [...]
In our recent post – Content is King and Context is Queen – our CEO Dennis O’Malley talked about how content and context go together and the best practices for focusing on creating content that works really well. However, the biggest issue for any marketer is to understand the bar – how good is good [...]
The well-known novel – “A Tale of Two Cities” by Charles Dickens inspired our theme to create this infographic comparing Macy’s and Nordstrom’s Facebook pages. As brands compete for every Facebook user to captivate them with their content, offers, promotions, contests, quizzes, several questions arise – are the overall brand strategies working? Are they winning? [...]
With more and more people relying on word of mouth referrals and recommendations from friends to make purchasing decisions, it is more than ever to have advocates that are helping your brand. Every marketer is interested in having those advocates, though most marketers don’t measure their success on social media with regards to brand advocates. [...]
Facebook Campaign Round Up – February 25th to March 3rd, 2012 A lot happened in the last week with the fashion brands we have been tracking. If you want to compare brands on their activity levels, engagement, brand audience value (how much are the fans worth for a specific brand?), and fan counts, you can [...]
As the GOP casts ballots on Super Tuesday, the presidential primary candidate Rick Santorum gained 5804 followers on Twitter (@ricksantorum) than Mitt Romney (4565) for the past one week (February 29th through March 6th 9AM pacific). In an earlier post, we noted that Mitt Romney has been gaining more followers than all other GOP presidential [...]
