The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’ provides a great visual (for us nature-lovers) for the frequent misses of some of the best marketing material available – your fans. The idea is this – fans of your brand [...]
Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world. Many sponges and gems later, I truly believe I recently witnessed one of the most profound and effective tools: our rockstar customers selling for us. I was privileged enough [...]
Q: You’ve won two World Series in the past 3 years – how does that feel being that you’re in PR/Social Media? A: First of all, it’s very cool! For anyone that works in sports or for a sports team, this is as close as you can get to winning a championship on the field. [...]
Q: Tell me about A+I and why you started it? A: My sister Anna and I are both registered nurses and work in hospitals, and I’ve been a nurse for about 13 years. I work in the intensive care unit and the number one complaint of every patient that I’ve ever taken care of is [...]
A Social Valentine’s Day – 4 Campaigns for your success on Valentine’s Day Chocolate, roses, hearts, and a fancy dinner – isn’t that what usually comes to mind on Valentine’s Day? While we may be slightly obsessed with Social Media and Digital Marketing, we’re looking at Valentine’s Day through a much different lens (after we’ve [...]
Q: How did you get your start in Social Media? A: I have always been interested in technology in general, especially community building. When I worked at PeopleSoft several years ago, I was looking for ways to create communities online – this is when it was still an emerging technology – so it was relatively [...]
Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?! As someone who’s job description dips into Marketing, Social Media, PR, and then some, this fact sometimes leaves me scratching my head as to how to best leverage these Marketing gems that are available [...]
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Katie Sobel, Director of Marketing Communications, Plum Organics, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 16, 2012. Third party studies have found that brands have about an average engagement rate on Facebook of around 1%. We don’t necessarily think that this tells [...]
ReadyPulse Presents: Thought Leadership Series on Social Engagement and Advocacy Keith Van Gels, Brand/Social Media Coordinator, Total Hockey, spoke to Rachel Carson, Customer Success Manager, ReadyPulse, on November 14, 2012. Third party studies have found that brands have about an average engagement rate on Facebook of around 1%. We don’t necessarily think that this tells [...]
