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More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness. Some brands have organized product sharing campaigns, while others leave the athletes to organically post at will. … Continue reading
O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013. The case study revolves around a common problem for brands and retailers – how to get reviews and buzz on a brand new … Continue reading
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In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. One of ReadyPulse’s customers has documented their initial forays and failures in Facebook Commerce. All of … Continue reading
ReadyPulse Social Testimonials Case Study with La Jolla Group from ReadyPulse Share and Enjoy
Facebook’s announcement of the Graph Search is a much bigger deal for business Facebook pages than the migration from ‘tabs’ to ‘Timeline’.. Here are some initial thoughts on what this means for your corporate brand page and what Facebook is liking … Continue reading
In a recent WSJ article – “Stores Hunt for Tech” The CEO of HSN is quoted “For any retailer today, you have to think of your connection with customers,” said Ms. Grossman. “How are you going to differentiate yourself in today’s … Continue reading
This was originally posted here http://allthings.womma.org/2012/10/17/visualizing-word-of-mouth-marketing-a-picture-really-is-worth-a-thousand-words/ What’s captured your attention lately using social media? Chances are it was something visual: an image, a meme, a video snippet, or even an infographic. A recent study by ROI Research finds that 44% of … Continue reading
GM recently announced that they have stopped spending $10M a year on Facebook ads, . It is a drop in the bucket for GM ($1.8B ad spending) and for Facebook ($3.7B in annual revenue, mostly from ads). There is a lot … Continue reading
My dryer broke. Again. This time for good. It’s dead. D-E-A-D dead. A dryer is an important utility for any household to run smoothly, but when you have 6 females under one roof, wife, daughters, au pair, dog, it is … Continue reading
