Whether we like it or not, the marketing realm is always changing. What works today is not a sure bet for tomorrow. The only consistent we as marketers can count on are our advocates. The internet has made selling, buying, recommending, reviewing, and marketing easier in so many ways, but with our growing audiences, it [...]
It is no secret that the primary goal of all offline events is to drive attendance. After all, even for a not-for-profit association, these events play a big role in next year’s budget. Nonetheless, a close second objective should be to drive online engagement. Going into a seminar or marketing conference, you are sure to [...]
How large? A new Gartner report predicts that increased media attention to fake social media ratings and reviews will result in at least two Fortune 500 brands facing litigation from the FTC over the next two years. Social media brand properties are now subject to the same rules and regulations that apply to advertising: Paying [...]
Every brand dreams to have brand advocates similar to those of Apple or Microsoft. Brand advocates are passionate about the brand they love and are willing to contribute to the brand in several ways such as: Buying products and services from the brand Being an active and vocal advocate of the brand Giving recommendations to [...]
Dr. Nicholas Vitalari, co-author of the Elastic Enterprise, and Dennis O’Malley, CEO of ReadyPulse (readypulse.com), discussed rules of the social game, best practices, and success stories of companies such as Starbucks, Amazon, Nike and Metal Mulisha. Understanding your customer ecosystem can help you become more engaged with your customers and recognize your top brand advocates. [...]
Why do some of the worlds best known brands have a high level of engagement and others don’t? Unfortunately, quantitative analytics such as number of fans on facebook and followers on Twitter won’t give you any prediction of user response to the published content. To understand what makes brands’ content stick, we have analyzed five (5) [...]
What a congruous name for a digital conference with social marketing highlights! A room full of digital marketing experts who tried to figure out how to integrate customer data across different platforms and create valuable customer experience in the just concluded Inbound Marketing Summit conference held at the historic and gorgeous Fort Mason in San [...]
GAP is breaking some new grounds in engaging fans with innovative ideas. We have observed several invitations to Facebook Fans and three of them stood out. Here are the details: “Dance with GAP kids” – in a novel way to encourage its fans to share the video, GAP promises to donate $1 for each share [...]
Facebook users love videos after photos. We wanted to see what are the top videos liked by Facebook fans of various brands that have large following on Facebook and we picked Nike. How are Videos Scored by ReadyPulse? ReadyPulse content scoring algorithm is used to score all videos that have been posted on Nike’s Facebook [...]
Here are some of the interesting posts from the Brands tracked by Readypulse:
Here is the second interview in our Social Media Expert series. This time, we are excited to bring you Corinne Cavanaugh, CEO and Founder of Free Seattle Socially, a boutique social marketing agency based in Seattle. I spoke to her today on a variety of topics including how customers should think about utilizing social media [...]
I attended Mashable Media Summit in NYC on November 5th, 2011. It was a very well attended event and Mashable brought in great speakers to talk about various issues and trends in the media industry for 2012. I wanted to recap some key points that would help all of us who are interested in social [...]
