Blog

GAP Invites Facebook Fans to be part of Donations, Albums and Threadless challenge

By on May 8, 2012 in Brand Advocacy, Facebook Marketing, Social Media Marketing

GAP is breaking some new grounds in engaging fans with innovative ideas. We have observed several invitations to Facebook Fans and three of them stood out.

Here are the details:

  • “Dance with GAP kids” – in a novel way to encourage its fans to share the video, GAP promises to donate $1 for each share (of the video) to the Debbie Allen Dance Academy
  • What could be termed as a crowd sourced merchandising, GAP is driving the VOte Bright Challenge to encourage its fans to submit designs that could be sold at GAP
  • If you ever wanted to put your photo on a billboard in Times Square, then hurry up. All you need to do is to tweet a photo of yourself and with the hashtag #BeYourOwnT

Her are the posts from GAP and the response from the fans;

 

 

 

 

 

,

Comments are closed.

Read more:
The Elephant is in the Room: Social Transparency and Authenticity Looms Large

How large? A new Gartner report predicts that increased media attention to fake social media ratings and reviews will result...

GAP Invites Facebook Fans to be part of Donations, Albums and Threadless challenge

GAP is breaking some new grounds in engaging fans with innovative ideas. We have observed several invitations to Facebook Fans...

Interviews with Social Media Experts – Merlin U Ward

We are excited to bring you ReadyPulse Social Media Expert Series - a series of interviews with social media experts....

Close