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Facebook Campaign Roundup – Abercrombie & Fitch, Aeropostale, PUMA and others

By on February 7, 2012 in Facebook Marketing

Campaign Round Up – January 30th to February 3rd, 2012

Abercrombie & Fitch, Aeropostale, Hanes, PUMA, H&M, Gucci, GAP, Vans,  Calvin klein, ARMANI, launched new campaigns during the week.

Campaign highlights:

1. Abercrombie & FitchAbercrombie & Fitch introduces new graceful and delicate dresses with perfect fit and prettiest details on February 1st.

More product views and model views can be seen at http://abercromb.ie/EliciaDress.
Fans have responded favorably with 6937 likes and 235 shares so far with comments like the following:
“perfect for a party”
”It’ wonderful and lovely !!!! I love A&F style !”

 

 

2. GAP invites to “Select Your Style”

GAP invited fans to “Like” their choice  from Select Your Style: Womens colorblock button-shoulder sweater.  Fans reacted negative as GAP is disappointing in it’s collection as reflected in the comment below:
“Gap is so disappointing these days. Bring back the Gap as it was 15 years ago – good quality and trendy basics. Every time I walk into the Gap now I’m disappointed at how they’ve just become another Zara. “
“Like” to Select Your Style
GAP invites fans to “Like” their favorite from women’s solid button-front cardigan in six different colors  from the album  “Select Your Style: Women’s solid button-front cardigan”
Post your kids photo campaign for Album of Gap Outfits.
“We’re putting together another album of kids in GAP outfits. Simply upload a photo to our wall, and we’ll be collecting and sharing some of the ones we receive tomorrow. “
Fans showed positive response in uploading the photos but some are having difficulties in uploading the photos as a frustrated parent commented:
”I tried to put my lil girl pics on here and it takes forever to get them on so i stop.How do i put them on?“
3. Aeropostale Offers $25 discount coupon
Aeropostale posted a discount coupon to get $25 off on purchase of $40 or more in-store. The offer is valid up to 2/19.The offer is well received by fans as an excited fan commented:
“I got my coupon!!! I love this store!! “
4. Gucci – The Little Travelers video featuring young globetrotters
Gucci posted a video featuring Gucci Creative Director, Frida Giannini talking about lively, functional and chic collection for young globetrotters, inspired by “The Little Travelers.” It is well received by fans with 2650 likes and 268 shares.  Photos in the collection can be viewed at http://bit.ly/wJ0utE.

An excited fan commented:
“Beautiful what you see with your eyes of the children’s clothing, especially from the distinctive Gucci products for children dear.”


5. PUMA launches community on Pinterest
A unique campaign by PUMA is launched on January 31st to connect everyone in the world through the ‘things’ they find interesting. A favorite book, toy, or recipe can reveal a common link between two people.PUMA requested its fans to sign up for an invite to join Pinterest, a Virtual Pinboard to organise and share things on line. PUMA’s board is located at http://pinterest.com/puma/.
6. VANS Launches Art Competition to US High School Students 

Vans invited High School students in the USA to an exciting Vans Custom Culture art competition registration on January 31st.  Custom Culture is a sneaker customization contest for US high school art classes where they can win $50,000 for their school’s art program.

Registration starts on February 1st.

7. H&M – Six finalists for H&M Design Awards 2012 
  • H&M invited fans to take a look at the collection of Six finalists in the H&M Design award 2012 on Jan 30. The winner is announced with a live-stream show on 1st of February.
  • H&M posted the news of opening new stores in Germany on Thursday. They are also coming to Bulgaria, Latvia, Malaysia, Mexico and Thailand this year. They are launching shop online in the US in autumn.
  • H&M introduced a new collection under Neon Makes You Glow, 2012.
8. ARMANI – EA7 Ad campaign

The first ever EA& Ad Campaign was posted by ARMANI on January 30th. The EA7 line is an introduction to the world of sport at Armani. Armani encouraged fans to watch out for new announcements and projects (especially leading up to the Olympics).Watch the collection at:
http://news.armani.com/en/emporioarmani/experience/news/the-first-ever-ea7-ad/

Fans reacted positively with excitement to see the collection.

9. adidas – Weather update from adidas Weather Widget

On January 31st adidas posted a video on adidas NEO Label – Sunshine on a cloudy day. The adidas NEO Label Weather Widget tells you what Mother Nature has up her sleeve, giving you a weather update before you even step out the door.

 

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